Pepsi is a brand that has been appealing to younger people since the 1960s. Their ads feature kids, loud music, sports and celebrities like Michael Jackson or Brittney. Pepsi has a fun, happy message. Their logo with its three colors is easily remembered. They advertise all around the world on almost every street. Pepsi has been around for over 130 years, so people know it is a good brand. Coca-Cola brand is for working adults going home after work. The red-and-white can is easily recognizable in stores. And since Coca Cola has been around for over 120 years, the drink has earned a great reputation. The “Share It With (someones name)” campaign is their latest initiative to engage their target audience. This strengthens the connection between the company and its customers. People love to share their bottle labels online to advertise coke.
Coca-Cola makes use of price as they are expensive bottles at a cost?1 for 500ml. Price is used to attract as many people as possible. The middle and upper classes want coke because it is expensive for 500ml. But the lower economic classes also buy coke in large quantities as there are huge discounts. According to the store mysupermarket, 50 cans of coke cost only?8. The marketing mix includes people as another P. One more P that Coke uses is location. They place their drinks near houses or in heavily populated main shops such as Sainsbury’s & Tesco.
Brand image is a likely result of a failed branding. It may not be appealing. A brand’s positioning may also not be what it was originally.
When a company gets their online marketing right, it can increase sales. Some examples of businesses promoting their own are when businesses get their online advertising right and increase their online sale. As a result, the company can sell more products. Forbes reports that Coca-Cola’s Sprite brand generates 3.
Sprite is available in 190+ countries. It is usually sold at corner shops or near the beach on hot days.
The sprite drink is easily recognizable in shops because of its signature green color. It is also a well-known brand and considered a premium beverage.
The majority of people who purchase sprite drink cheap sodas. Because sprite costs less to produce and to sell, they are usually middle-class or low-income people. This is why sprite offers a few more dollars for the larger bottle.
